Nikon bails on Brazil direct-sales market

GaryPageau ,

Nikkei Asia Review reports Nikon is exiting the Brazil direct-sales market, after opening an office in Sao Paulo in 2011.

“The Japanese manufacturer expects to sell only 4.8 million digital cameras in the year to March 2018, down roughly a quarter from the previous year,” the article said. “Nikon set up a sales company in the Brazilian city of Sao Paulo back in 2011 when the local economy was booming and the digital camera market seemed poised to grow. The opposite proved true, with a particularly sharp contraction in cheaper, compact models — the kind most threatened by smartphones. Competition among traditional camera makers intensified, making it a struggle to go on in Brazil, given the high tariffs, once consumer spending cooled.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.